Skoda ‘Little Bit of The Tour’

Skoda is the biggest sponsor of the Tour de France and our clients wanted to leverage this.

At Fallon, we work flat - everyone is welcome to throw in ideas – and Henry Kozak, our key planner on the Skoda business, and Jon Sloneem, our digital specialist, came up with this idea which surely was worth more than Bronze at Cannes.

A brilliant idea and an enormous 6-month undertaking made reality by digital specialists Hirsch & Mann.

I put the case study film together with the invaluable help of director Walter Campbell and editor Nick Gilberg.