Golden Wonder ‘Golden Skins’

At J Walter Thompson we were asked to create an outdoor campaign to announce a new product called Golden Skins.

Adam Scholes and Hugh Todd showed me a number of routes but the idea of dramatising Golden Skins by featuring extremely pale skinned people eating them was too good to miss.

The campaign was photographed by William Selden and won, among other awards, the Gold Award at The Campaign Poster Awards.