Expedia ‘It’s a wonderful world’

At Fallon, I had formed a strong relationship with my new management partners, Gareth Collins and Jason Knight, and we were looking to rebuild the agency.

One day I got a call from my long-time friend, Peter Cowie, the principal of Oystercatchers, his own very successful pitch consultancy.

‘Do you fancy having a pop at Expedia?’, Peter asked me.

Expedia was just the kind of modern technology-based business we were looking to work with and we had no hesitation in accepting Peter’s offer to pitch.

A few months later we had beaten nine other agencies, including Mother, Grey and Anomaly to win the Expedia and ebookers businesses for the whole of Europe.

From very early on, the challenge had seemed clear to us.

Here was an incredible business, born of Microsoft, that through millions of digital transactions every day made possible wonderful and sometimes even life changing travel experiences for people.

Yet because Expedia is a technology company first and foremost, they hadn’t emotionalised their offering.

We not only proposed telling inspiring real stories about real people and what Expedia makes possible for them but to do so with a more modern, fleeter-footed documentary-style production approach.

The result was these online films directed by BAFTA winning director Anthony Wonke which also cut down to broadcast 60s and more retail-centric 30s, 20s and 10s.