Alzheimer’s Society ‘Fade’

Generally speaking, the last thing you want when you present work is to reduce your client to tears.

When I finished presenting, visibly moved, Linda Seaward, Alzheimer’s Society Marketing Director, said this was the best work she had seen in her 10 years with the charity.

The cinema commercial cost less than £1,000 to make and ran before every screening of the Oscar-winning ‘Still Alice’, a film about the way dementia debilitates a brilliant university professor.

The idea also ran as digital out of home.

The day before the film was to be supplied, Linda rang me nervous that we were playing it out with no sound. Would people think it was a mistake?

I asked Linda to hold her nerve and to her great credit she did.

A couple of weeks later she told me that she had been to see the film play in cinemas a number of times and that, on every occasion, the effect was amazing – that the audience in the cinema had gone as quiet as the film.

The work was written by Sigi Egedal and Oli Rimoldi.

Alzheimer’s Society ‘Gone’

When you suffer from Dementia, people literally disappear from around you or, at best, become strangers as you forget who they are.

The follow up to our ‘Fade’ cinema campaign, ‘Gone’ was written by Sam Hibbard and Dan Watts and Directed by 32 – Dylan Southern and Will Lovelace - through Pulse.